Our Story


Preserving the culture of Ulupalakua
Whether you are a seasoned wine enthusiast or just a pilgrim to Hawai’i’s rich landscapes and beautiful vistas, one thing is for sure: you’ve never been anywhere quite like MauiWine, nestled in the southern slopes of the Haleakalā volcano.

Like so many on the island, we’re not just craftsmen but also story tellers. Our vines are rooted in the rich history of Maui, and our wines are a big part of the story of a community that has made ‘Ulupalakua its home for generations. Visiting our winery and its people is truly a cultural experience, and the distinctiveness of each bottle makes for a tasting experience like no other!

Maui’s only winery began in 1974 with a partnership between C. Pardee Erdman, owner of Ulupalakua Ranch, and Emil Tedeschi, who came from a family history of winemaking in Calistoga, California. Between the two of them, they had both the rich volcanic land they needed and the know-how to work it into something new and unique. Together they identified the perfect growing location for the vines and figured out how to refit some existing buildings on the former Rose Ranch estate for winemaking. Today, our winery is built around these historic buildings, just down the road from our vineyard, which encompasses 23 acres of beautiful Maui countryside.

In the late 1980s, Tedeschi left Maui to return to his home in California, and the business operations were embraced by Paula Hegele. Under her leadership, we have continued to refine our products and expand distribution to 18 states and four countries around the globe. We also continue to develop the winery tour experience, offering tastings in the King’s Cottage and Old Jail, visits to the vineyard, and private events.

When you come to MauiWine, tour the historic estate, and taste our unique wines, we want the experience to be as memorable as the wines themselves. We take great pride in both our process and our products, as well as the heritage and hospitality that go along with them. Our craft is a big part of many local livelihoods on the island, and it is our privilege to share a little bit of this special place through both our distinct wines and our unforgettable visiting experiences.

Our People

Paula Hegele


President

For the past 25 years, Paula has led MauiWine and defined the mission of the company. She has set the standard of excellence that encompasses the winery, vineyards, and tasting room operations. Her indomitable spirit and enthusiasm set the stage for our work environment as well the guest experience here in ‘Ulupalakua. Paula believes in the inherent value of farming, for what it does for the community and visitors alike. With a great team at her side, MauiWine moves forward with the rich traditions of ‘Ulupalakua at its core.

Mark Beaman


Winemaker

Mark grew up in a very small rural town in Washington called Touchet, his family raising cattle and growing crops such as wheat and alfalfa. Having been raised with a deep understanding and respect for the delicate world and science of agriculture makes it no surprise his future led him into winemaking. After earning his bachelor’s degree in geology and environmental studies at Whitman College in Washington, Mark served on the Peace Corps in Tanzania, Africa for two years as an agricultural advisor and agro-forestry volunteer in remote villages. With a craving for adventure and experimentation Mark has always searched out unique challenges and opportunities, which helps explain his move to Maui after 16 years of harvests in Washington and Northern California. Here in Maui Mark gets to be on the discovering end of what grape growing is and can be in one of the most unique vineyards of the world. Plus… what better place for a surfer to be than in Maui!

Ian Baldridge


Operations Manager

Ten years ago Ian discovered a passion for agriculture while working in the Oregon turf industry. Determined to cultivate his newfound interest in farming, he earned a degree in Agricultural Sciences from Oregon State University. In 2012, he joined the MauiWine team in production where he developed a passion for working with machines. Today, Ian thrives at the intersection of manufacturing and agriculture and splits his time between directing vineyard operations and winery production operations. When Ian’s not at home on his Upcountry farm he’s on the tennis court or hiking with his family in the back country.

Keone Labuanan


Cellar Master

Keone is a native of Upcountry Maui where he has experienced the wine-making process from the ground up. At MauiWine, he has worked in the vineyard, production, and now the cellar. As cellar master, he handles much of the process from crush to bottling. Keone is easygoing by nature but lets nothing slide when it comes to his cellar. We see his work ethic and attention to detail pay off in each wine, and his leadership skills extend to after work hours when he coaches local youth basketball.

Kele Irvine


Vineyard Foreman

Raised on a farm in Upcountry Maui, Kele has worked and loved the land his entire life. Today this young family man applies his trade as vineyard foreman where his experience and example lead a close team of hard workers. From netting to harvesting, Kele keeps our vineyard operation moving, and his kind and playful spirit keep the job fun, even on the hottest of Maui days.

Bill Long


Winery & Vineyard Engineer

Bill was raised in a small east Washington town where his family has been farming for more than 100 years. After high school, he enlisted in the U.S. Coast Guard and attended the USCG Engineering School in Yorktown, Virginia. Here, and subsequently over 20 years as a lead maintenance manager at a medical company in Santa Barbara, California, Bill built the wide array of skills and experience that keep our winery running like a well-oiled machine. Since 2006, Bill has cared for our equipment and served as a “MacGyver” jack of all trades throughout the wine production process.

Joe Hegele


Director of Sales and Marketing

Joe grew up on Ulupalakua Ranch, working his summers in the vineyards where he began absorbing the wine making process from the ground up. Joe left Maui to attend college on the mainland where he earned a degree in business and ran a wine distribution company, selling and marketing wines for some of the premier wineries in the Willamette Valley. It didn’t take long, however, for the pull of the island to call him back to Maui where he could apply his trade and take his place amidst the incomparable landscape and heritage of his childhood home.

Lindsey Berset


Tasting Room Manager

Shortly after graduating with a degree in Marketing from Texas Tech University Lindsey had one thing on her mind… traveling. She and her sister spent the next few months exploring Argentina, Brazil, Chile, New Zealand and Australia and with each country her heart opening up to this amazing thing that is wine. As soon as she got back to Texas she began studying for her CSW while working at wineries and restaurants… then Maui came a calling. Lindsey’s understanding and passion for wine goes beyond the liquid in the glass, and if you visit the tasting room our bet is she’d convince you that a life without wine, is no life at all.

Beth Anderson


Executive Assistant

There’s never a dull moment for Beth, who handles a wide variety of responsibilities with the winery’s administration and corporate affairs. She’s been with MauiWine since 2003, bringing 14 years of experience with Maui Land & Pine. Beth loves working closely with the land and learning more about the wine industry every day. She’s also pretty sure that her daily drive through ‘Ulupalakua wins the prize for “world’s most beautiful commute”!

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