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Maui News: National Pineapple Day

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Press Release:

Celebrate the King of Fruits
on National Pineapple Day at MauiWine
Ulupalakua, Hawaii – Did you know Maui Gold® sells more than five million pineapples each year? The golden, crowned fruit is a big part of Maui’s agriculture and manufacturing industries, and a symbol of hospitality in Hawaii. Tuesday, June 27 is National Pineapple Day and the community is invited to celebrate the goodness of this iconic fruit on Ulupalakua Ranch at MauiWine.
Activities on National Pineapple Day include:
• Free Pineapple Crush Tours, 10 a.m. to 12 p.m.
Go behind the scenes and witness what it takes to transform pineapples into your favorite local beverages. MauiWine crushes one million pounds of pineapples each year to create its Hula o Maui, Maui Blanc and Maui Splash pineapple wines, and provide juice used in Pineapple Mana Wheat for Maui Brewing Company and Pau Vodka for Hali’imaile Distilling. The tours will include tastings of crushed pineapples and unfinished pineapple wines from the tank.
• Free Pineapple
The first 100 guests to visit the winery will each receive a free Maui Gold pineapple.
• Free Pineapple Wine Tastings
The tasting room inside the King’s Cottage will be offering free tastings of pineapple wines for guests who are at least 21 years of age.
• Dis-n-Dat Pineapple Special
20% off everything pineapple in the tasting room including pineapple wines, pineapple food, pineapple shirts and all other pineapple merchandise.
• Pineapple Eats at Ulupalakua Ranch Store
The sweet, tasty fruit will be the highlight of the day’s menu including Maui Cattle burgers with pepper jack cheese, mango slaw, smashed avocado and roasted pineapple jalapeno spread. Fresh cut pineapples will be available all day.
How did pineapple wines come to be? According to Paula Hegele, president of MauiWine, it was an unexpectedly clever idea to temporarily produce wine from fruit that was locally available while they waited for the vineyard to mature. The first release of Maui Blanc, wine made 100 percent with Maui pineapples, in 1977 was an instant hit becoming one of the most successful Hawaii-made products. The demand for Maui Blanc paved the way for the creation of two more pineapple wines: Maui Splash and Hula o Maui, a sparkling produced using the traditional methode champenoise.
Fun pineapple facts:
• When it drizzles on a sunny day in Hawaii, locals call it “pineapple juice.”
• A surprise baby is a “ratoon crop.” A term of endearment referring to bonus ratoon crops that sprout from harvested fields.
• Pineapple regenerates so it’s easy to grow one, it just takes two- to- three years.
• 40 tons of pineapple produces 6,000 gallons of pineapple juice.
• It takes three- to- four pineapples to make a bottle of wine.
• Pineapples are great for marinades. They have bromelain, an enzyme that breaks down proteins to tenderize meat.
Watch a video of how MauiWine crafts its pineapple wines on this link: https://vimeo.com/132801316
MauiWine is open daily from 10 a.m. to 5:30 p.m. Complimentary tours of the estate, cellar and historical grounds are at 10:30 a.m. and 1:30 p.m., group of 10 persons or more require reservations. Private tours and tastings, known as The King’s Visit, are available with reservations.
MauiWine is at 14815 Piilani Highway in Kula. For more information on National Pineapple Day celebration, call 808-878-6058.
About MauiWine
MauiWine is the largest winery on the Hawaiian Islands and the only one in Maui. Since 1974, it has been committed to growing and creating quality wines that are enjoyable and capture the essence of Maui through its pineapple, estate-grown and traditional methode sparkling wines. Its 23-acre vineyard grows six varietals including syrah, malbec, grenache, viognier, chenin blanc and gewürztraminer. The vineyards and winery are located in Ulupalakua, Maui’s upcountry on the southern slopes of Haleakala volcano. The winery offers daily tastings with tours of the cellar and historical grounds. MauiWine embraces the agriculture and hospitality industries and its responsibility to perpetuate the Hawaiian culture. For more information or to schedule a private tasting and tour, visit mauiwine.com or call 808-878-6058.
About Maui Gold®, the Product:
Maui Gold® is a premium-quality fresh pineapple with extra sweetness, low acidity, and golden, juicy flesh. Available year-round, this superior variety was developed over fifty years of careful, selective cross-breeding in Hawai‘i. Hand- selected by experienced farmers, Maui Gold® fruits are harvested at the peak of their ripeness. Maui Gold fruit can be grown elsewhere, but only Maui Gold® offers the unique synergy of quality in fruit, environment, and farming skill.
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Media Contact:
Christina Yumul

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