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Tedeschi Vineyards Rebrands as MauiWine (press release)

June 30, 2015 Media contact:
Christina Yumul, 808.633.4089 christina@storieology.com

Tedeschi Vineyards Rebrands as MauiWine

KULA, Hawaii (June 30, 2015) – Tedeschi Vineyards announces the launch of its rebranding. Starting today, the 41-year-old winery will be doing business as “MauiWine.” The proactive rebranding marks the future of MauiWine as it focuses on new product offerings and providing quality, intimate and customized experiences.

“There is a story about Maui in each of our wines,” said Paula Hegele, president of MauiWine. “Every raindrop, ray of light, wind and temperature change is imbedded into each wine grown here, wine is a reflection of place. The name MauiWine is honest, proud and exhilarating. It creates a deep connection to the land and people that craft our wines, and the significance and beauty of ‘Ulupalakua.”

The rebranding to MauiWine includes the new visual identity:

• The left portion of the logo represents the pineapple from which MauiWine’s signature pineapple wines are made, and it is a symbol of hospitality.
• The center of the logo represents ‘Ulupalakua, preserving its beauty and historical significance as the once beloved and hospitable Rose Ranch.
• The right portion of the logo represents the sustainable agriculture MauiWine practices. This agricultural heritage of cultivating vineyards in the rich and unique volcanic soil of Haleakala is what produces the exclusive estate wines characteristic only of Ulupalakua Vineyards.

MauiWine’s new website reflects the new brand’s friendly and embracing tone with an emphasis on sharing wine knowledge. Each varietal is noted with the taste, technology, process, story and recommendations on how to enjoy it. The website also spotlights the rich cultural and historical experiences of Maui’s upcountry at Ulupalakua with a heritage timeline chronicling the area’s milestones since 1841 and interactive map of the grounds.

MauiWine is open daily from 10 a.m. to 5:30 p.m. offering complimentary tours and tastings daily at 10:30 a.m., 1:30 and 3:30 p.m. inside the King’s Cottage, the former retreat of King David Kalakaua in the late 1800s. Private tasting, tours, corporate and special events are available.

MauiWine is an easy, scenic drive through upcountry Maui at 14815 Piilani Highway, Kula. For more information, visit mauiwine.com or call (808) 878-6058.

About MauiWine
Established in 1974, MauiWine welcomes more than 100,000 visitors a year to its winery and famous for its pineapple wines. MauiWine is located on Ulupalakua Ranch, a 20,000-acre property on the southern slopes of Haleakalā. MauiWine’s 23-acre vineyard is between 1,650-foot and 1,900-foot elevation with several varietals planted including syrah, malbec, grenache, viognier, chenin blanc, gewürztraminer.


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