Happenings


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Maui Now Video on MauiWine

Maui Now Video on MauiWine

Check out the video HERE!

In the crisp, sometimes misty air of ’Ulupalakua, with sweeping ocean views of Maui’s South side, the grapes of MauiWine grow. There are about 16 acres under vine, all carefully netted to protect against the determined birds, hoping to taste the grapes ahead of any human.

“We’re the only vineyard on Maui, so every myna bird on the island comes up here during harvest time,” explains sales and marketing director Joe Hegele, who grew up on the ranch and gathered experience in Oregon’s wine industry.

MauiWine’s flagship Syrah is the oldest varietal at age 16. The vineyard also grows Malbec, Grenache, Viognier, Chenin Blanc and Gewürztraminer grapes, which are around six years old.

“You’re as good as your fruit; you’re only as interesting as your fruit, and that’s kind of our challenge in the vineyard,” says Hegele. “It’s not hard to grow grapes. It’s hard to grow grapes that are healthy and interesting in some way, so that they represent where they came from.”

Where they came from. It’s a place that holds a history unlike anywhere else on the island. The land once known as Rose Ranch was established more than 150 years ago, and includes The King’s Cottage, built in 1856 for King David Kalākaua, who used to visit the ranch. There’s also a building known as The Old Jail, a stately office from the 1880s, now used for special wine tastings. Even the lab is in the old creamery, and crews still use an old mixing tank from back in the day.

“Most wineries, they were built to be wineries. For us, we’re using historic buildings and kind of retrofitting them,” says Hegele. “When we redo something and rebuild something, we don’t want to try and make it something it’s not; there’s a connection to the history.”

Back in the 1870s, a ring of cypress trees was planted for King Kalākaua, the “Merrie Monarch,” so he could watch hula troupes perform in his honor – a favorite pastime during his visits to Rose Ranch.

The trees stood tall for almost 150 years, until winter winds in 2012 brought down two of the 145-foot trunks, revealing the unsafe condition of all. But instead of removing them, Maui’s Winery asked local artist Tim Garcia to carve the remaining trunks in a way that told their profound story. The stunning wooden statues remain in a circle outside The King’s Cottage, representing hula dancers, guardians, obelisks, an Infinity Vessel and a male figure to symbolize King Kalākaua.

The profound sense of place in ’Ulupalakua transfers into the products, including what Hegele calls their “crazy Pineapple wines!” What began as a temporary operation while waiting for the vineyard to mature in the 1970s has developed into one of the most successful Hawaii-made products to date. Maui Blanc, the original pineapple wine released in 1977, has paved the way for Maui Splash and Hula o Maui sparkling pineapple wines, now made with fresh pineapple instead of a processed product. Crews crush up to 80,000 pounds of Maui Gold pineapples every three weeks, handpicked by the winemaker in the fields at Hali’imaile Pineapple Company.

“Certain wines are a certain way because of where they came from and the fruit that’s grown in that area,” says Hegele. “We grow some of the best pineapple in the world here on Maui, so making wine out of it, that’s a cool thing.”

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