Branding Guide

The Meaning


The MauiWine logo is an elegant representation of the distinctive qualities and heritage that can be found in every bottle made at the winery. Inspired by the cultural legacy reflected in the wines themselves, the MauiWine logo is a brand identity rich in meaning.

Center

  • The center of the logo represents Ulupalakua and celebrates the preservation of its beauty and the historical significance of what was once the beloved and hospitable Rose Ranch.

Left

  • The left portion of the logo represents the pineapple from which our signature pineapple wines are made. As king of the fruits and a symbol of hospitality, the pineapple serves as the perfect basis for a refreshing Maui wine and is an integral aspect of our brand.

Right

  • The right portion of the logo appropriately represents the commitment to agriculture that MauiWine cherishes. This agricultural heritage – cultivating vineyards in the rich and unique volcanic soil of Haleakala – is what produces the exclusive estate wines characteristic only of the Ulupalakua Vineyards brand.
Center
Left
Right

Logo Specifications


The primary use for the MauiWine logo is the 2-Color version. But when color or print prohibits this, it may be used in one color Pantone 5185 C.The negative space inside the three tear drops should always be transparent letting the background color show through.The logo can appear on color, illustrations, photographic backgrounds, as long as the legibility and over all quality of the logo are not comprimised.

  • Clear Space
    • Label 1Label 4Label 3Label 4Label 5
  • 1 Color
  • 2 Color
  • 549c

  • Pantone 5185C

  • Pantone 468C

Color Specifications


There are three primary colors in all the logo variations. And they can be used interchangeably depending on the various needs of the logo use. All colors are Pantone Solid Coated

Logo Shaping


Each side of the logo can be used for shaping within printed pieces.

Examples:

  • SHOPPING BAGS
  • WRAPPING PAPER
  • BROCHURES
  • CATALOGS
  • BUSINESSCARDS
  • IN-STORE COLLATERAL

Pattern


Usage Samples


Embroidery

Embroidery

Emboss

Emboss

Foiling

Foiling

Downloads


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