Open since 1974 and located in Kula, MauiWine produces wines made from estate-grown grapes, pineapple, and raspberries. We invite you to experience this historic place and these wines. Explore our variety of Guest Experiences on our Visiting MauiWine page. Discover an elevated way to see and taste Maui.
The Journey
Our little patch of paradise.
Take the scenic drive to ʻUlupalakua Ranch and MauiWine; you'll be glad you did. The paved, pastoral road meanders along the near-top of Haleakala volcano. Massive eucalyptus trees and jacaranda trees bloom with purple blossoms in season. Here in Upcountry, life is slower-paced and everything is breathtakingly beautiful. Sweeping views of the ocean, Lanai, Kaho‘olawe, Molokini crater, and the West Maui Mountains fill your vision to the South and West. To the east, rolling hills of green frame Plantation-style homes, herds of sheep and cattle, and snaking lava rock walls. Arrive at MauiWine and walk the path, past the lawn where King Kalākaua re-embraced the tradition of hula. Approach the King's Cottage Tasting Room and let the host guide you to your table. Meander under the same trees that would have greeted honored guests 150 years ago. Settle in with a glass and unwind as you take in the beautiful view over Maui’s southern coast. Take in the crisp mountain air. Feel the warm sense of hospitality and aloha.
Today, we continue the rich tradition of hospitality and celebration by welcoming visitors from around the world and sharing our craft.
The Vineyard
Where it all begins.
We farm a parcel of south-facing Maui countryside, at an elevation of 1,700-1,850 feet, cultivating 6 grape varietals: Syrah, Malbec, Grenache, Chenin Blanc, Viognier, and Gewurztraminer. Our vines thrive in the fertile volcanic soil, nurtured by crisp mountain air and a long growing season. Just as the mountain takes care of us, we too strive to be responsible stewards of this land.
The Winemaking
We believe that wines are grown, not made. We remain true to the distinct combination of volcanic soil and climate conditions found in our island vineyard. Meticulous care, innovation, experimentation, and personal passion come together to create great wines with flavors that are unmistakably Maui. The pineapple wines we craft showcase the unparalleled taste of the Maui Gold variety. The wines we make embody the distinct climate and growing conditions that make this place beautiful and challenging.
Our Story
MauiWine began in 1974 when C. Pardee Erdman, owner of historic Ulupalakua Ranch, combined his love of wine with a deep commitment to agriculture. He planted vineyards on the slopes of Haleakalā, believing that Maui’s volcanic soil and the cool climate of upcountry could produce exciting wine from a unique location.
While waiting for the first harvest, he turned to the island’s most abundant crop, pineapple, crafting sparkling wine that captured the spirit of the island. Guests loved it, inspiring the creation of Maui Blanc, a still pineapple wine, released in 1977, and marking the start of our tradition of crafting both grape and pineapple wines.
Early vineyard plantings of Carnelian led to a range of wines, including traditional-method sparkling. Today, MauiWine remains the only winery in Hawai‘i producing these classic-style sparklers, alongside a portfolio that celebrates both our vineyard and our island’s
agricultural bounty.
In 1990, Paula Hegele joined the team. By 1995, she was President, guiding MauiWine with a commitment and determination to build on what had been learned and keep moving forward. Under her leadership, the company set goals to grow the finest grapes possible and produce wines that showcased their origin: Ulupalakua, Maui. Our journey and destination are a mix of history, adventure, and agricultural significance, welcoming guests from down the road and around the world.
We farm 23 acres of south-facing vineyards at 1,700–1,850 feet, growing Syrah, Malbec, Grenache, Chenin Blanc, Viognier, and Gewürztraminer. Each variety reflects the influence of our volcanic soils, trade winds, and subtropical, dry forest climate. Our pineapple wines highlight the vibrant flavor of Maui Gold, while our grape wines tell the story of this land with every sip.
In 2023, our vineyard earned recognition as the Ulupalakua American Viticultural Area (AVA), honoring the distinctive combination of climate, elevation, and soil that shapes our wines. It marks a milestone in a journey built on curiosity, persistence, and respect for the land — and opens the door to the next chapter of MauiWine.
