The Experience

When people talk about wine, they inevitably talk about “place,” and for good reason. Wine is defined by place. The soil, the air, and the sun goes into each cluster and ends up in every bottle. Our wines are inherently tied to the uniqueness of the island and to those who craft them.

We invite you to experience our “place” and the unique wines shaped by this amazing island. Come find a seat under the sun on our open patio or tuck yourself into one of our historic tasting rooms. Get to know our passionate team or join in on a complimentary tour of the grounds and production area. You might just find that you’ve discovered a side of Maui you would have never imagined.

There comes a moment on a journey when something sweet, something irresistible, and charming as wine raised to the lips, wells up in the traveler’s being.

— Patrick MacGill —

The MauiWine experience begins long before you ever reach our tasting room. Enjoy the scenic drive through the rolling countryside and soak in the crisp mountain air as the altitude gently climbs. The vineyard is nestled in the southern-facing slopes of Haleakala between 1,700 and 1,850 feet in elevation, and the winery is just another mile down the road. Massive eucalyptus trees and jacaranda trees bloom with purple blossoms in season. Here in Upcountry, life is slower-paced and everything is breathtakingly beautiful.

King’s Cottage

The scenic drive alone is worth the trip to Ulupalakua Ranch, and as you arrive, you’ll come upon the historic King’s Cottage Tasting Room. Many of the trees here are the same ones that would have greeted King Kalākaua and Queen Kapi’olani 150 years ago. These last monarchs of Hawai’i made frequent retreats to the original “Rose Ranch,” and today, you can still see why. Hospitality is in our DNA. So settle in, celebrate, and unwind before the beautiful view over Maui’s southern coast.

We take pride in our deep-rooted hospitality.

Pineapple Wines

Estate Wines

Rose Ranch Wines

For us, wine-making is a community affair. From prune to bottle, everyone has a hand in the final product, tasting and tweaking all along the way. We can’t wait to share the experience with you.

Wine is bottled poetry.

— Robert Louis Stevenson —

We invite you to experience these intriguing wines, including exciting pineapple wines, Traditional Methode sparkling wines, and exclusive small-production estate wines. Each wine reflects the richness of the island’s landscape and culture.

Here on the southern-facing slopes of Haleakala, you will find our 23-acre vineyard, home to Syrah, Malbec, Grenache, Viognier, Chenin Blanc, and Gewürztraminer grapes. Our vines thrive at this elevation of 1,800 feet above sea level, nurtured in the crisp mountain air and long growing season. Just as the mountain takes care of us, we too strive to be responsible stewards of the land using sustainable farming practices.


We believe that wines are grown, not made. We remain true to the distinctiveness that can only be found in our unique vineyard and through the unparalleled taste of the famous Maui Gold pineapple. Meticulous care, innovation, experimentation, and personal passion come together to create great wines with flavors that are unmistakably Maui.

Experience the hospitality of the island, tour the beautiful grounds, and meet the people whose hard work, passion and creativity are poured into every bottle here at MauiWine. Our facilities are built around historic buildings, including stone structures that were part of the famously lavish Rose Ranch where Hawaiian royalty were entertained 150 years ago. It’s the perfect place to make new memories and share in laughter, fun, and discovery.